About

As a seasoned creative marketer and Co-Founder of Agencies - Director / Head of Influencer & Creator Partnerships, Social Strategy and Creative Strategy expert with over a decade of experience, across various omni-channel functions, including creative and production, influencer & creator marketing, social media strategy, event marketing, creative strategy, and account management. Proven track record executing end-to-end marketing initiatives and strategies with a comprehensive digital approach to drive profitable, sustainable business growth for e-commerce brands. I’ve led teams in executing comprehensive Influencer, UGC/Creator, social marketing, and ad campaigns, focusing on standardized workflows and cross-channel strategies across Meta and TikTok. I’ve established hundreds of impactful influencer partnerships, executed whitelisting campaigns to achieve strong ROAS, and created engaging social media content to boost brand awareness. By leveraging data analysis, I’ve refined strategies and collaborated with influencer management platforms to drive results. I’ve scaled agencies and brands into full-service digital operations, overseeing growth, social media, creative, paid ads, and retention strategies. I’ve also built strategic partnerships with platforms like TikTok Shop and Ad Investments, enhancing ad performance and fostering impactful collaborations. Companies Founded: Mint/Flight Performance, Heat Creative, Spudsy. Non-Founded Companies: Homestead Studio, Easy Street Brands, OK COOL, Fox Creative Growth is my constant pursuit, and I am deeply passionate about digital marketing and building relationships with brand owners, entrepreneurs, influencers, and talent. My expertise in creative strategy, particularly in paid social with a certification in Meta’s Certified Creative Strategy Professional.