Peter Bacon
CMO | Ex VP of Marketing @ JAXXON, Fractional CMO @ Vitaly and Clocks & Colours | Co-founder at ShopValt.com | Driving Brand Growth through Data-Driven Performance Marketing and Strategic Leadership
About
I’m a growth-focused CMO with 15+ years of experience scaling DTC brands across fashion, jewelry, and lifestyle. Currently leading marketing at Compound Studios (Clocks + Colours / Vitaly), I oversee performance, retention, creative, and e-commerce strategy. Previously, I served as VP of Marketing at JAXXON, where I helped drive significant growth and profitability. I also founded a media production company that supports top lifestyle and DTC brands. My expertise lies in building brands that convert—combining storytelling, data, and a full-funnel approach. From Meta ads and Klaviyo flows to UGC and TV, I focus on strategies that deliver measurable results. If you’re a founder or marketer aiming to scale, refine your strategy, or troubleshoot challenges, I’m here to help.
Experience
Clocks & Colours - CMO
As the Chief Marketing Officer for Clocks and Colours, I lead the charge in defining and executing our comprehensive marketing strategy. My role encompasses every aspect of brand growth and customer engagement, from acquisition to retention, e-commerce optimization, and creative direction. I oversee the health of our marketing spend, ensuring every dollar drives measurable impact while steering our teams toward innovative solutions that elevate our brand. At Clocks and Colours, a leader in men’s jewelry, I focus on delivering exceptional experiences for our customers by blending bold creative storytelling with data-driven insights. From scaling paid media campaigns to refining retention strategies, I strive to create a cohesive brand ecosystem that not only resonates with our audience but also delivers sustained growth. With a deep commitment to excellence and a clear vision for the future, I ensure Clocks and Colours continues to stand as a symbol of craftsmanship, confidence, and distinction in the men’s jewelry industry.
Vitaly - Fractional CMO
Head of Marketing & E-Comm - BOEN
VP of Marketing, JAXXON
Co-Founder, Step Brothers Media
Marketing Director - North America
Dainese
Field Marketing Manager
Muscle Milk
Links from Peter
4.9
William B
Peter had done research about my brand ahead of time and came into the call with a few suggestions already loaded. So within the first 3 minutes, I had a really concrete action item to take that I feel was completely worth it. Then the rest of the hour I got to pick his brain about other issues in the business. So long story short: ROI in 3 minutes, then 57 extra minutes of awesome learning. Highly recommend.
Salim R
Peter is an awesome guy and has an amazing personality. I spoke with him for 30 minutes, and we dissected my business model, telling me exactly how he and other marketing operators think about the way we are doing business. His help was very valuable and gave me incredible insights that I can immediately implement in my business. Top 3 on this platform
Lili J
Peter is fantastic. He’s quick to offer insights and advice that truly make an impact, with a sharp ability to identify gaps in your knowledge and break down complex topics into digestible insights. He’s open-minded, generous, and supportive, and consistently brought value to each minute of our session.
Greg F
Peter's awesome! We had a great conversation, and he gave a me a ton of direction and specific advice about where to focus my effort to improve marketing efficiency. He also shared tools and resources that are really useful for my small marketing team. 10/10 recommend him!
Austin G
Peter was extremely knowledgable, down to earth and strategic. He has a holistic understanding of DTC and was able to offer insights into my business at a granular level. Will book consistently