MentorPass

Peter Bacon

Chief Marketing Officer | Driving Brand Growth through Data-Driven Performance Marketing and Strategic Leadership

Super Mentor

5.0

5+ sessions

About

I’m a growth-focused CMO with 15+ years of experience scaling DTC brands across fashion, jewelry, and lifestyle. Currently leading marketing at Compound Studios (Clocks + Colours / Vitaly), I oversee performance, retention, creative, and e-commerce strategy. Previously, I served as VP of Marketing at JAXXON, where I helped drive significant growth and profitability. I also founded a media production company that supports top lifestyle and DTC brands. My expertise lies in building brands that convert—combining storytelling, data, and a full-funnel approach. From Meta ads and Klaviyo flows to UGC and TV, I focus on strategies that deliver measurable results. If you’re a founder or marketer aiming to scale, refine your strategy, or troubleshoot challenges, I’m here to help.

Experience

Clocks & Colours - CMO

As the Chief Marketing Officer for Clocks and Colours, I lead the charge in defining and executing our comprehensive marketing strategy. My role encompasses every aspect of brand growth and customer engagement, from acquisition to retention, e-commerce optimization, and creative direction. I oversee the health of our marketing spend, ensuring every dollar drives measurable impact while steering our teams toward innovative solutions that elevate our brand. At Clocks and Colours, a leader in men’s jewelry, I focus on delivering exceptional experiences for our customers by blending bold creative storytelling with data-driven insights. From scaling paid media campaigns to refining retention strategies, I strive to create a cohesive brand ecosystem that not only resonates with our audience but also delivers sustained growth. With a deep commitment to excellence and a clear vision for the future, I ensure Clocks and Colours continues to stand as a symbol of craftsmanship, confidence, and distinction in the men’s jewelry industry.

Vitaly - Fractional CMO

Head of Marketing & E-Comm - BOEN

VP of Marketing, JAXXON

Co-Founder, Step Brothers Media

Marketing Director - North America

Dainese

Field Marketing Manager

Muscle Milk

5.0

avatar Lili J

Lili J

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Peter is fantastic. He’s quick to offer insights and advice that truly make an impact, with a sharp ability to identify gaps in your knowledge and break down complex topics into digestible insights. He’s open-minded, generous, and supportive, and consistently brought value to each minute of our session.

avatar Greg F

Greg F

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Peter's awesome! We had a great conversation, and he gave a me a ton of direction and specific advice about where to focus my effort to improve marketing efficiency. He also shared tools and resources that are really useful for my small marketing team. 10/10 recommend him!

avatar Austin G

Austin G

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Peter was extremely knowledgable, down to earth and strategic. He has a holistic understanding of DTC and was able to offer insights into my business at a granular level. Will book consistently

FAQs

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Code of Conduct

No Pitching

Privacy and Confidentiality

Professionalism

$144 -

30 minute call

5.0

(5+ sessions)