Hilary duPont
Brand, Content, & Social Media Strategy
About
Strategic brand marketer with entrepreneurial spirit, creative eye, and analytical mind. Ex-Milk Bar and Chobani.
Experience
Go To Market Director @ Pilot44
Co-Founder @ Chips, LLC
Senior Director, Brand & Integrated Marketing @ Milk Bar
- Lead omnichannel integrated marketing strategy and execution; drive annual planning process and execution of all marketing initiatives: lead teams of 30+ (including external partners and cross-functional stakeholders) to ensure flawless strategic and creative execution of all touchpoints across paid, earned, and owned channels. - Oversee social media and content strategy; manage team of two responsible for all social media (content, community management, audience development, creator content, platform growth). Grew total followers by over +1M; achieved 3B organic impressions and acquired 1M+ customers organically. Oversaw TikTok launch and growth to 217K followers, 20+ videos over 500K views; recognized as case study brand by TikTok - Lead experiential marketing strategy & all brand events; executed brand experiences within Coachella, SXSW, CES, Sundance, and more. Concepted and led two 5-city national brand tours, managing all branding, logistics, and customer experience. - Identify and lead strategic brand partnerships resulting in over 3B earned media impressions. Notable partnerships include Google, Netflix, Shake Shack, Mariah Carey, and more.
Social Media Strategist @ Chobani
- Built Chobani brand during pivotal period of growth from $1B to $2B in sales and over 20% share of yogurt market through social media strategy and content execution. Grew Chobani Instagram account by >1100% organically; included as 1 of 15 brands in Instagram’s 2014 “Handbook for Brands”. - Led all digital content planning and execution for new product launches, advertising campaigns, shopper marketing, community initiatives & partnerships. -Partnered with external creative, media, PR, and experiential agencies for campaign strategy and execution for major initiatives such as Superbowl and Olympics; supported internal brand & shopper marketing teams with content strategy for product launches and retailer programs. - Managed internal and external creative partners to concept and develop photo, graphic, video, and written content for social media channels.