About

9+ years experience in the realm of digital marketing, branding, and e-commerce. Presently, I am the Director of Growth Marketing at ASRV where I oversee our entire go-to-market marketing strategy, including paid media, creator and athlete partnerships, events, etc. Previously, I contributed my expertise at Cuts Clothing, overseeing brand marketing and creator partnerships. Before that, during my five-year tenure at MVMT, I managed various facets of acquisition marketing, including podcast, paid search and display, affiliate, native ads, and more. Later, I transitioned to focus exclusively on our rapidly expanding Influencer Marketing program. I'm a process fanatic and a true believer that good process can solve the majority of departmental pain points. Thus, I love getting my hands dirty to understand the inner workings in every area of a business. Core competencies and skill sets include: growth marketing, brand development, data analysis and reporting, budget management and forecasting, media buying, content marketing, copywriting, conversion rate optimization. I am proficient in a variety of tools, such as Shopify, Google Analytics, Airtable, Milanote, Looker, ChatGPT, Notion and the Adobe Creative Cloud Suite (Photoshop, Illustrator, and Premiere Pro). On a more personal note, I have a profound interest in the evolution of web and mobile UI/UX. The intersection of innovation and user-friendly design in the digital landscape captivates me. In today's interconnected world, the ability of websites and apps to offer seamless and engaging experiences is of paramount importance, and it's a facet of my work that I hold in high regard."9+ years experience in the realm of digital marketing, branding, and e-commerce. Presently, I am the Director of Growth Marketing at ASRV where I oversee our entire go-to-market marketing strategy, including paid media, creator and athlete partnerships, events, etc. Previously, I contributed my expertise at Cuts Clothing, overseeing brand marketing and creator partnerships. Before that, during my five-year tenure at MVMT, I managed various facets of acquisition marketing, including podcast, paid search and display, affiliate, native ads, and more. Later, I transitioned to focus exclusively on our rapidly expanding Influencer Marketing program. I'm a process fanatic and a true believer that good process can solve the majority of departmental pain points. Thus, I love getting my hands dirty to understand the inner workings in every area of a business. Core competencies and skill sets include: growth marketing, brand development, data analysis and reporting, budget management and forecasting, media buying, content marketing, copywriting, conversion rate optimization. I am proficient in a variety of tools, such as Shopify, Google Analytics, Airtable, Milanote, Looker, ChatGPT, Notion and the Adobe Creative Cloud Suite (Photoshop, Illustrator, and Premiere Pro). On a more personal note, I have a profound interest in the evolution of web and mobile UI/UX. The intersection of innovation and user-friendly design in the digital landscape captivates me. In today's interconnected world, the ability of websites and apps to offer seamless and engaging experiences is of paramount importance, and it's a facet of my work that I hold in high regard."