Barry Hott
Social Ads, Agency, and DTC Growth Expert
About
Ad, UGC, CRO, Growth specialist. I've helped launch & grow some of the biggest DTC startups. In the game since '08. 3/3 co's I worked for in '21 were acq'd 🤠 I've been buying and overseeing ads on Facebook since 2008. I have personally implemented, optimized, and managed monthly spends in the range of $1-5 million and cumulatively I have managed and overseen more than $600 million on Facebook, Instagram, Twitter and LinkedIn for brands like AT&T, Toyota, Microsoft, Kraft, LG, Spotify, Hyatt, and many more. In the last few years, I've been focused on helping grow DTC/startup brands like Hubble, Keeps, Nuts.com, Urbanstems, MoneyLion, Lumin, Cerebral, Wandering Bear Coffee, Flock Chicken Chips, Mirror, Athletic Greens, Spartan, and more. I can help you scale your brand or agency with proven methods and careful training.
Experience
Lone River Ranch Water Acquired By Diageo 1 Year After Launching
Our CEO called me "the secret sauce" to our growth strategy. I executed a social ad campaign to get people to learn about and want to try a new hard seltzer. This required changing consumers' minds about what a hard seltzer is and who it's for. We applied a DTC ad playbook to a CPG product and saw massive success.
Links from Barry
Book Time With Barry
What are you waiting for?
Buying Ads For Toyota To Growing DTC Brands w/ Barry Hott
5.0
Fergal
I was looking for advice regarding a problem I was facing (FB testing at lower purchase volume) and Barry was able to give me really helpful advice. I was looking to have a discussion outside of 'best practices' and that's what I got. He doesn't act like he knows everything and that what my reason for choosing Barry in the first place - I can tell how he thinks and I really resonate with how genuine he is.
Harel L
Barry is a master when it comes to CRO but also for congurency of the funnel, he has a full funnel approach and he gave me tons of smart insights that i didn't think about. i really love his 360 view and basically the way he sees ads, that was an amazing call and im planning to book another one very soon, thank you barry!
Alex R
Barry is the real deal. I had a few recommendations to chat to Barry, but what I can say is that he exceeded our expectations. We ended up going for longer because of the immense value Barry was providing us. If you're wanting to get the lowdown and top advice on paid media, Barry is the guy. Would recommend him anytime.
David D
I had an amazing session with Barry. He's such a friendly person, and I really loved talking to him. The timing of our conversation was perfect, and we focused on the topic that has been taking up a lot of my time lately. He greatly helped ease my worries about my meta ads and gave me plenty of creative ideas.
Ryan J
This is my second session with Barry, and, like the first, he took the time to understand what I was looking for and returned actionable direction and next steps. The dude really cares. He wants you to succeed. His unfiltered perspectives cut through the fluff for an incredibly insightful experience.