About

As the Head of Growth for CAKES Body, the #1 viral product on the internet and one of the highest-grossing TikTok shops, I have helped drive the company’s growth from $10 million in revenue to over $100 million annually in just 12 months. In this role, I oversee paid advertising, site and funnel optimization, and retention marketing strategies. Prior to CAKES, I served as the VP of Marketing for Obvi, a collagen supplement brand that achieved $40 million in revenue within 40 months. My focus was primarily on retention and site strategy, where I developed initiatives that significantly enhanced customer loyalty and engagement. Before that, I founded Aisling Organics, a multi-million dollar, social-first organic makeup brand that secured major partnerships with FabFitFun and Ipsy. Aisling was among the pioneering brands to successfully leverage TikTok for growth, earning press coverage in the top business publications including Forbes and Entrepreneur. Recognized as the Young Entrepreneur of the Year and the winner of the 2019 TechOut pitch competition, I am passionate about empowering brands to achieve their growth objectives and thrive in competitive markets through innovative, social-first approaches. Book me to talk about CPG growth, organic social, getting on TikTok shop, creative strategy, funnel optimization, content management for ads & retention strategy!