Krysta Lewis
Head of Growth | CAKES body (#1 viral product on the internet)
About
As the Head of Growth for CAKES Body, the #1 viral product on the internet and one of the highest-grossing TikTok shops, I have helped drive the company’s growth from $10 million in revenue to over $100 million annually in just 12 months. In this role, I oversee paid advertising, site and funnel optimization, and retention marketing strategies. Prior to CAKES, I served as the VP of Marketing for Obvi, a collagen supplement brand that achieved $40 million in revenue within 40 months. My focus was primarily on retention and site strategy, where I developed initiatives that significantly enhanced customer loyalty and engagement. Before that, I founded Aisling Organics, a multi-million dollar, social-first organic makeup brand that secured major partnerships with FabFitFun and Ipsy. Aisling was among the pioneering brands to successfully leverage TikTok for growth, earning press coverage in the top business publications including Forbes and Entrepreneur. Recognized as the Young Entrepreneur of the Year and the winner of the 2019 TechOut pitch competition, I am passionate about empowering brands to achieve their growth objectives and thrive in competitive markets through innovative, social-first approaches. Book me to talk about CPG growth, organic social, getting on TikTok shop, creative strategy, funnel optimization, content management for ads & retention strategy!
Experience
TechOut Pitch Competition Winner
Won the prestigious TechOut Pitch Competition $150,000 prize
SCORE Business Growth Competition Winner
Competed in SCORE's 10-year anniversary pitch competition and took home 1st place and $10,000 prize
5.0
Abha
So much value!! Krysta quickly assessed where my company was starting with TT Shop and our presence on the platform, and went straight to actionable items. Krysta's results for brands she's worked with clearly speak for themselves, and she was so generous with her knowledge. She answered all of my questions with specifics for my situation. It's such a relief to leave our call with a gameplan that someone with such proven success helped outline. Thank you, Krysta!
Santiago R
The call was amazing. She was able to understand my need and give me specific feedback that's extremely valuable on how to apply certain strategies to grow my brand as a "social-first" brand. 100% recommended
Paul N
Really enjoyed my chat with Kysta - super knowledgeable on all things Tik Tok. Gave me lots of actionable advice. Will be booking another call soon. Highly recommend
Christina B
Krysta was incredibly knowledgable and able to share some great insights to my questions. I would definitely recommend her expertise to others
Paul N
Another great session with Krysta. Very knowledgeable on all things Tik Tok Shop. Some great ideas for me to now implement!