Jenna Barnes

About

Jenna Barnes (Kerner) is the co-founder and co-CEO of Harper Wilde, an omnichannel eCommerce business. Recognized on Forbes’ 30 Under 30 and Inc.’s Top 100 Female Founders, she has led Harper Wilde from a simple insight about how broken bra shopping felt for women into a widely covered, values-driven brand focused on comfort, fair pricing, and women’s empowerment. Her path blends structured problem-solving with product craftsmanship. She began her career in Strategy & Operations at Deloitte before moving into product management at Series A & Series B startups, building user-centric products in health and wearables. After earning her MBA from Wharton with a focus on Health Care Management and Integrated Product Design, she incubated Harper Wilde through deep customer research and testing. How Jenna Can Help: 1. Pressure-test and refine consumer business models, positioning, and value props before you spend heavily on product or paid media. 2. Design and prioritize customer research and testing roadmap (surveys, interviews, A/B tests) that actually inform product and marketing decisions. 3. Build a go-to-market plan for consumer products, including pricing, merchandising, and lifecycle / CRM strategies for profitable growth. 4. Navigate and strategize fundraising—framing the story, pitch decks, closing the deal and everything in between. 5. Scale operations and team structure for a growing e-commerce brand while staying anchored to mission, values, and unit economics. 6. Comprehensive company strategy to build and scale profitable growth.

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