Greg Sebell
Co-Founder, Brand Manager & Marketing Director at BLKBOX
About
Greg Sebell is a Canadian entrepreneur, brand builder, and creative strategist with a track record of scaling ventures across food, marketing, and music. He is the Co-Founder, Brand Manager, and Marketing Director of BLKBOX, a Kelowna-based health-forward eatery and fitness hub known for its gourmet, locally sourced meals designed with precision nutrition in mind. Alongside BLKBOX, Sebell runs MIKRO, a boutique creative agency specializing in digital marketing, storytelling, and content production for lifestyle-driven brands. His entrepreneurial journey began in music, where he founded show & tell, a boutique record label partnered with Universal Music Canada, producing and marketing Top 40 commercial releases. Previously, he also operated Soultone Records, where he built experience in music distribution and creative direction. With a unique career spanning entertainment, brand strategy, and health-focused food innovation, Sebell is passionate about helping founders bridge creativity and business growth. How Greg Can Help: 1. Develop and scale lifestyle and hospitality brands 2. Craft compelling brand stories that resonate with culture and community 3. Build effective digital marketing strategies for growth-stage businesses 4. Navigate partnerships in food, fitness, and entertainment industries 5. Guide creators and founders in turning passion into sustainable ventures
Experience
Co-Founder, Brand Manager & Marketing Director
BLKBOX, Jun 2020 – Present
Owner | Digital Marketing & Creative Direction
MIKRO Digital, Aug 2017 – Present
Owner
show & tell (Universal Music Canada partner), Oct 2013 – Present Soultone Records, Mar 2007 – 2012