Filip Pejic

About

My name is Fil and I spend most of my day thinking about email and SMS as the founder of a growing DTC retention agency. I joined MentorPass because I like working directly with scaling commerce brands and helping them find practical ways to grow retention revenue. This is who I can help the most: • Founders scaling with paid ads who know email and SMS should be driving more revenue, but are not sure what to fix or prioritize first. • Retention marketers who want to level up, structure their lifecycle roadmap properly, and get clearer on what actually moves LTV instead of just sending more campaigns. • Early stage brands that need clarity on where to start with flows, campaigns, and segmentation. • Operators inside larger companies who want perspective on how high growth DTC brands are building, testing, and moving faster. I previously managed the largest healthcare account in Canada at Procter & Gamble and also led the Costco ecommerce account. I have worked across brands from early stage to enterprise scale, and I have founded and operated two ecommerce brands myself. That gives me a cross industry, brand, founder, and agency perspective that I can bring directly into your business. Examples of our agenda could be: • A live Klaviyo audit • Copywriting perspective and feedback • Flow strategy and lifecycle gaps • Campaign strategy and promotional structure • Segmentation, automation logic, and team structure I'm familiar with platforms like Attentive, Omnisend, customer.io, Postscript, Alia and more. If that sounds useful, I’m happy to help.

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