Andrew Windle
Retention & Lifecycle Marketing Leader at Mars Men, HexClad, Nutrabolt, Columbia, & Blue Nile
About
Most retention marketers optimize open rates. Andrew builds machines. He spent years solving one of the hardest problems in DTC: getting customers to come back when they don't need to. At HexClad, that meant cracking repeat purchase in a category where people buy cookware once and disappear for years. At Nutrabolt (C4, Cellucor, XTEND), it meant running retention across a portfolio where every brand had different customers, different buying cycles, and different definitions of "working." Before that, he led international lifecycle programs at Blue Nile and managed retention at Columbia Sportswear's global scale—the kind of complexity most operators never see. He also took a detour into B2B SaaS, leading go-to-market and growth for an AI legal tech company. Different world, same fundamentals—building repeatable systems that scale. What makes Andrew different isn't just the resume. It's how he thinks. He's the person you call when you need someone to stress-test your strategy, poke holes in your logic, and help you figure out what's actually going to break before you scale it. He's a second brain for senior operators—part sparring partner, part architect. Where Andrew helps: - Stress-testing your retention strategy and turning it into an actual plan - Building lifecycle from scratch—flows, segmentation, loyalty, subscriptions - Scaling retention ops without the chaos - Expanding internationally without breaking what works - Fixing subscription pricing mistakes before they get expensive
Experience
Director of Retention at Mars Men
New role :)
Director of Retention at HexClad
Built the initial retention team and operated like a startup inside an enterprise; partnered with best-in-class agencies, expanded internationally (Canada, Germany, Europe, Australia), and solved “retention on hard mode” for infrequent repurchase behavior (high-AOV cookware sets).
Director of Retention at Nutrabolt
Led retention across a multi-brand portfolio spanning DTC and large C-store distribution; supported partnership-driven growth (including WWE) and ran subscription for C4 Energy while managing beverage shipping constraints and high-profile flavor collaborations (Popsicle, Airheads).
Retention & Email at Columbia Sportswear
Managed lifecycle programs across multiple brands with retail + outlet dynamics; authored global RFPs and navigated “problems of scale,” including major collaboration work tied to Disney and Star Wars.
Retention & Email at Blue Nile
Built in-house retention systems and operating processes while working in a proprietary DTC environment in Seattle.