About

Most retention marketers optimize open rates. Andrew builds machines. He spent years solving one of the hardest problems in DTC: getting customers to come back when they don't need to. At HexClad, that meant cracking repeat purchase in a category where people buy cookware once and disappear for years. At Nutrabolt (C4, Cellucor, XTEND), it meant running retention across a portfolio where every brand had different customers, different buying cycles, and different definitions of "working." Before that, he led international lifecycle programs at Blue Nile and managed retention at Columbia Sportswear's global scale—the kind of complexity most operators never see. He also took a detour into B2B SaaS, leading go-to-market and growth for an AI legal tech company. Different world, same fundamentals—building repeatable systems that scale. What makes Andrew different isn't just the resume. It's how he thinks. He's the person you call when you need someone to stress-test your strategy, poke holes in your logic, and help you figure out what's actually going to break before you scale it. He's a second brain for senior operators—part sparring partner, part architect. Where Andrew helps: - Stress-testing your retention strategy and turning it into an actual plan - Building lifecycle from scratch—flows, segmentation, loyalty, subscriptions - Scaling retention ops without the chaos - Expanding internationally without breaking what works - Fixing subscription pricing mistakes before they get expensive